// Introduction
Greenest needed a frictionless and emotionally resonant interface to sell their eco-products.
The challenge was to balance clarity, brand storytelling, and conversions in a single flow.
// Our Challenges
Too many CTAs, unclear product storytelling, and scattered branding diluted the UX.
Checkout abandonment was high, and product categories were inconsistent.
// Our Solution
We developed a flexible design system and refined the shopping journey.
We introduced a modular UI and added environmental cues (colors, icons, copy) for emotional appeal.
// Conclusion
Cart abandonment dropped by 22%, and the AOV rose by 14% post-launch.
Greenest now reports higher email subscriber growth from embedded opt-ins.
