// Introduction
In 2024, Luna, a rising mindfulness and wellness startup, approached our team to design a mobile app that reflected their core values of calmness, simplicity, and mental clarity.
The objective was to craft a lightweight and emotionally engaging mobile experience to improve daily meditation engagement and user retention.
// Our Challenges
The client previously used a generic template that lacked identity. Major issues included:
Inconsistent branding and poor visual hierarchy
Low engagement during user onboarding
Lack of feedback animations that guide and delight users
It featured jarring transitions, a cold color palette, and inconsistent UX patterns that led to user drop-off during onboarding.
// Our Solution
We created a modular design system featuring soft gradients, minimal typography, and custom motion microinteractions. Onboarding was redesigned as a guided, immersive sequence, and key actions were emphasized with subtle motion and haptic cues.
Warm gradients, gentle micro-interactions, and thoughtful copy were introduced to build a deeper emotional connection with users.
// Conclusion
The redesign improved retention and significantly enhanced emotional resonance.
Luna’s users reported a more intuitive and calming experience, increasing daily engagement by 34%.
